# Is Affinity or Attio CRM right for your team?

## Why relationship-driven teams choose Affinity

CRMs aren’t just for sales and marketing funnels. They’re revolutionizing how deals get done. While some CRMs excel at basic pipeline management, they fall short for the [complex world of private capital investing](https://www.affinity.co/blog/capital-markets-crm-vs-standard-crm). Attio is an easy-to-use workspace and deal management tool that may be a good fit for some teams but not for others. Let’s dive into a head-to-head comparison of Attio vs. Affinity to find out who comes out on top for private capital dealmaking.

## With Affinity:

**Uncover valuable connections and intelligence–not just information–with relationship insights**  
 **Access comprehensive data with industry-leading data partnerships**  
 **Save time and increase data hygiene with email and calendar integration**

## Affinity vs. Attio CRM

**Single source of truth for your data**

**Relationship intelligence**

**Automate data capture**

Network insights with relationship intelligence.

Confidently find warm introduction paths and increase the outreach of your engagement efforts with insights into your firm’s entire network of connections and engagement history to help find, manage, and close more deals faster.

Deal and relationship data in one place.

Use a single platform to keep track of every detail about your connections, relationship strength, ongoing activities, and deals.

Integrated tech stack and CRM.

Customize your software experience by integrating your most-used tools with your CRM platform.

Dealmaking with richer insights.

Combine proprietary CRM datasets and external data partners to enrich your records with data that is directly relevant to making faster, more educated dealmaking decisions.

Retention of all contact history.

Surface every interaction your team has had—dating back to the start of their inboxes—so you have a more complete picture of historical relationship context.

Optimized user experience.

Flexible, intuitive user interface offers better experience for users and Administrators.

Improved dealmaking with reporting.

Customize reporting and analytics dashboards to monitor and share your deal pipeline visually.

Automatic contact and company creation.

Create contact and company profiles directly from inbox and calendar data.

Unlimited email and calendar accounts.

Allow users to sync an unlimited number of email and calendar accounts, including Gmail, Outlook, and Exchange.

Industry experts you can rely on.

Entrust your networking and relationship building needs to a market leader with long-standing industry expertise.

Ongoing support from knowledgeable teams.

Work with customer success, onboarding, and technical support teams who are knowledgeable private capital experts.

## Frequently asked questions

What makes Affinity the best alternative to Attio for dealmakers?

Why do capital markets professionals depend on Affinity for relationship intelligence and automation?

How much does Affinity cost?

How do I choose the right CRM for my team?

## Why our customers love Affinity

"Affinity eliminated the friction in our relationship management and deal pipelines. The platform has fundamentally changed for the better the way we operate."  
**Martin Philipp**  
_Sr. Management of Operations Support_  
_BDC Capital_

"Affinity is an out-of-the-box CRM solution… [It] has enabled us to, instead of us spending a lot of money on talent and building everything from the ground up, actually have something out-of-the-box that we can tailor and customize the way that we would like."  
**Moustafa ElBialy**  
_Chief Information Officer_  
_Kleiner Perkins_

## Interested in learning more?

Reach out to us and get a personalized demo.