# The CRM purpose-built for private capital

Find, close, and grow deals faster

## A platform designed for dealmaking

**Relationship intelligence**  
Understand every relationship in your firm’s network

**Automatic data capture**  
Sync communications and enrich records with deal-ready data

**Purpose-built workflows**  
Find deals, manage deal flow, support your portcos, and manage your LPs

### Drive deals with relationship insights

Affinity gives you visibility into your entire firm’s network with every interaction, best introduction path, and the full history of engagement logged. Uncover even more paths to deals with inferred connections extending beyond your firm's existing network to contacts with a shared work history.

### Build your network automatically

Automatically create every record in your CRM by syncing your firm’s email and calendar events to create people and company profiles—saving hundreds of hours in manual data entry. Your network is automatically kept up to date, with every interaction captured and records enriched with data from over 40 trusted sources. Your firm's data is safe with enterprise security and access controls that meet or exceed industry certification requirements.

### Use data across the firm

With network, deal, and portfolio data integrated and accessible across systems, you can enable investing teams to drive deals and make decisions faster. Portco managers can track their engagement, LP management and communication is easier, and activity data can be tracked and analyzed to show where your firm can be more efficient and effective.

## Private capital predictions for 2026

The market is recovering, but the gap between top performers and the rest is widening. See why fundraising pessimism has collapsed to 15%, how AI adoption has doubled to drive investment decisions, and the specific strategies firms are using to win the best deals in a crowded 2026 market.

Customer stories

# Speedinvest

400+

Hours saved a year by on manual work with Affinity’s Google Drive integration

### How Speedinvest is improving investment decisions and relationship management with Affinity

## Where to next?

**What is relationship intelligence?**  
See how it’s gathered, and why it’s critical to relationship-driven dealmaking.

**Affinity Sourcing**  
Find more high-quality deals faster with a fully-integrated sourcing tool.

**The CRM in action**  
Discover how easy it is to quickly get started with the Affinity platform.

**Enterprise-grade security**  
Learn about the comprehensive security frameworks that safeguard your firm’s data.

## The CRM built for private capital

Find out why over half of top firms use Affinity.